Atlanta, GA --- Culminating its "Watch, See and Win" promotional program for 2006, Autocon sponsor JEANRICHARD Swiss Watches recently brought its contest winners to Road Atlanta for a day-long immersion in the Panoz Racing School, among other awards.

Customer Don Silliphant from San Diego was the contest's grand prize winner. He was accompanied by Barney Hill, owner of Leo Hamel & Co. – a watch and jewelry retailer with stores in San Diego and Solana Beach, Calif. – and Dano McCarthy, an estate buyer associated with Leo Hamel & Co.

The promotion provided anyone who buys a JEANRICHARD timepiece during the promotional period and in the U.S. at an authorized retailer two free tickets to a 2006 American Le Mans Series race of their choosing and a one-year subscription to bi-monthly magazine Auto Aficionado.

In addition to the session at the Racing School, the winners also received a three-day, two night stay at Chateau Elan Winery & Resort and a replica helmet of that worn by Autocon driver Chris McMurry during the 2006 American Le Mans Series season. In addition to being an Autocon sponsor, JEANRICHARD is the Official Timekeeper of the American Le Mans Series.

"It takes a lot more focus and concentration than I ever anticipated," Silliphant said after his on-track period at Road Atlanta. "It was a humbling, and exciting experience all in one thanks to JEANRICHARD and Leo Hamel & Co." He is a retired fireman and teacher who won the consumer drawing.

"The amazing thing is how much the car can handle versus how much I could handle. Turn 12 is a real eye opener!" echoed Hill.

All this was pleasing to the ear of Ron Jackson, president and CEO of JEANRICHARD, "When Chris and I conceived the promotion, I felt confident that it was something that would fit very well within the image of JEANRICHARD, and highlighted our involvement with the American Le Mans Series, and specifically with Chris and the Autocon team," Jackson said. "The validation of those feelings is undeniable now that I have had the privilege to share the experience this promotion has created for our two winners."

Announcements regarding JEANRICHARD's future plans with the team and Series will be announced in the very near future before year's end.